MASS SAVE

Together, we make good happen.

Supporting those who support the mission.
The sponsors of Mass Save do an incredible amount of good for the state of MA. Their efforts have helped reduce emissions in record numbers. Their energy-saving solutions have created jobs and saved residents and businesses alike lots and lots of money. There’s a reason why MA has been the most energy-efficient state 9 years in a row.

The message that needed to be sent was clear. Together, we make good happen.

This sentiment was brought to life by pulling back the curtain and sharing the fruits of all that labor—the positive impact being experienced throughout MA.

KSV’s strategy was a targeted, multi-platform approach that focused on the power of compelling storytelling that could bring awareness to previously unreached target audiences.

Apparently, the spotlight works best when it’s on everyone.

The campaign hit an all-time high in residential and commercial brand awareness and took home a 17-point increase in non-English-speaking residential awareness.