Nellie’s Cage Free

A kinder kind of egg.

Standing proud for the quality treatment of our feathered friends.
For Nellie’s, humane practices aren’t just a claim. They’re a way of life. But how do you maintain leadership in the cage-free egg category against a rise in dishonest competitors?

KSV helped Nellie’s own their stance on what it really means to be cage-free. Their belief that animals should be treated with love and kindness arrived long before their chickens. Or the eggs. As it turns out, customers believed in being kind to our feathered friends just as much.

This time, the “nice guy” finishes first.

Nellie’s was able to maintain a premium price point while driving a 50% revenue increase in test markets—just for being KIND.