PSE&G

Are You Holding You Back?

Getting business decision makers to recognize themselves as their #1 obstacle. 
When something slows you down or downright stops you, it can be a real drag. The funny thing is, most of the time that something is someone. And 9 times out of 10, that someone is you. Each and every one of us is the not-so-proud owner of our very own worst enemy—ourselves. We always find a way to get in our own way. To hold ourselves back. In life. And in business. 

That simple truth was the inspiration behind the fully integrated campaign hosting a suite of creative, most notably a series of 15-second TV spots. 

In these stories, we see the cast playfully become their own protagonists by getting in their own way around the office, driving home the point that the only thing holding decision makers back from a more energy-efficient business is themselves.